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First US Givenchy Boutique to Open in Disney World's Epcot Theme Park

Givenchy is Opening a Perfume Boutique... but Not Where You'd Think

When you think about where the flagship store for a luxury brand like Givenchy might open, a few places probably come to mind: New York, LA, Chicago, Miami, San Francisco, etc. But if you guessed any of those fair cities, you'd be wrong.

Givenchy has just announced that it'll be putting its first US storefront in Disney World, specifically in the faux France section of Epcot. The placement makes sense, since Givenchy is very much a French brand, and I'm sure the boutique will do insane amounts of business. Still, it's an interesting choice for a company that otherwise trades on its exclusivity and cache. Do you think this was a good move on the company's part? And next time you're making a visit to the Great Mouse, will you consider visiting the Givenchy boutique (right after you ride Spaceship Earth, but before you hit up Oktoberfest, of course)?

Image Source: Getty
Join The Conversation
smart-blonde smart-blonde 6 years
This actually makes more sense to me than I thought it would. I bought Dior Escale a Portofino at the France exhibit in EPCOT months before it was available elsewhere in the US. Perhaps Givenchy was able to get some sort of trade agreement where they could sell otherwise exclusive products through their Disney storefront?
Beauty Beauty 6 years
Well, if you are dying to go to the store, then yes. But you can buy Givenchy fragrance elsewhere, too -- just not at a standalone store.
onlysourcherry onlysourcherry 6 years
so you have to pay for admission to epcot to go there? I love (love, LOVE) disneyworld but this is an odd choice.
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