Prepare to Be Obsessed With Fluide, a Gender-Neutral, LGBTQ+ Beauty Brand
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Glitter is a gift from the beauty gods, and it looks good on everyone, regardless of gender. Period. End of story.
Now that we've gotten that out of the way, please allow us to introduce you to Fluide. Not only does this new beauty brand sell bold makeup that's bound to make you smile, but it also donates part of its profits to LGBTQ+ rights organizations. Along with that, its campaign imagery features a diverse cast of models that give representation to marginalized communities many mainstream beauty brands (unfortunately) ignore.
Fluide donates a portion of its sales to the LGBTQ+ health center Callen-Lorde and the Sylvia Rivera Law Project, which fights to protect the civil liberties of nonbinary people. The brand also welcomes input from customers on what organizations it should support.
Its lineup currently includes a liquid lipstick, glitter pigments, and sparkling nail polish to help anyone and everyone get their glow on. Read on to see what's what from this inclusive new brand.
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Fluide Liquid Lipstick in Poodle Beach
This electric Liquid Lipstick in Poodle Beach ($16) is cruelty-free and provides all-day coverage, because purple's reign should last 24 whole hours. It's also free of parabens and glides onto lips in one smooth, nonsticky motion.
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Fluide Glitter in Bronze
Eight whole grams of sparkle live inside this tub of Fluide Glitter in Bronze ($12). You can use it to amp up powder shadow or as eyeliner that packs a whimsical punch.
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7-Free Polish in New Year's Revolution
This nontoxic, vegan 7-Free Polish in New Year's Revolution ($15) means you don't have to sacrifice a glitter mani for the sake of your health. As its name implies, the formula is free of seven harmful ingredients like formaldehyde, toulene, DBP, xylene, camphor, phthalates, and TPHP.
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