In case you somehow haven't noticed, '90s style is back. Chokers [1] and backpacks [2] have returned to the spotlight, becoming essential street-style-worthy accessories. In the beauty arena, we're seeing grunge makeup [3] and eye-catching hair accessories [4].

The revival of '90s looks has resurrected a trend that many of us were a little nervous to see again: lip gloss. Not only have we grown quite fond of a matte mouth, we're in no hurry to rock a sticky, glassy pout. But as matte lovers, we'll admit that after a few days of wearing a flat finish, our lips need a little R&R.

Fresh's new formula, Sugar Cream Lip Treatment [5] ($24) is the perfect product for matte fans both in need of a little pucker pampering and hesitant about wearing gloss. It offers the same subtle, delectable lemon scent and nourishing benefits of the cult-classic Sugar Lip Treatment [6] ($24), but in a creamy, whipped consistency that was modeled after crème fraîche.

There are three color options: pink, blush, and buff. Each hue is well-pigmented but seems modeled after the natural tint of many women's lips, resulting in a "no-makeup makeup" look. And instead of that reflective gloss look of the '90s, the finish is more like a balmy, dewy glaze, with much of the shine coming from microfine shimmer.

As for the treatment aspect, the formula is deeply hydrating, infusing lips with black currant seed, jojoba seed, and avocado oils to smooth and soften away any signs of dryness or roughness. It's so comfortable that you may actually become a gloss convert. Read on to shop the collection.

Fresh Sugar Cream Lip Treatment in Blush

Fresh Sugar Cream Lip Treatment in Blush [9] ($24)

Fresh Sugar Cream Lip Treatment in Pink

Fresh Sugar Cream Lip Treatment in Pink [10] ($24)

Fresh Sugar Cream Lip Treatment in Buff

Fresh Sugar Cream Lip Treatment in Buff [11] ($24)