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Frida Kahlo Launches Makeup Collection . . . From the Afterlife!

I have, uh, grave feelings about this makeup and skincare collection. The Frida Kahlo line has launched, complete with a boutique in Staten Island. Kahlo, a Mexican painter whose work is appreciated by art historians and feminists alike, has inspired the collection of mineral makeup, body lotions, and antiaging and antiwrinkle face creams.

Frida died in 1954, and recently the Kahlo family granted the name and image rights to Naturals Skin Care, the company that developed the line. The CEO, Antonio Sciortino, spent time reading Kahlo's private journals before developing the line. "Reading her letters was a life-changing experience for me. She was very much into
aromatherapy herself — mixing and creating her own makeup and lotions," he said.

While I think it's cool that a unibrowed, mustachioed woman is being hailed as a beauty icon, I can't help but think that Frida herself wouldn't love the commercial aspect of this brand. (After all, she was a communist.) What do you think of this endeavor? If you're an art aficionado, would you add any of these products to your permanent collection?


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