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While the rest of us were basking in Spring trends, Gap’s creative team was hard at work in its LA design studio creating a must-have Fall collection for the iconic 1969 line. The studio in the City of Angels is the place where all of Gap’s denim comes from. With a team of designers dedicated just to making Gap’s 1969 collection, the design ethic is all about inventive, American style with a denim attitude. In fact, the LA studio and its talent harness the kind care, skill, and craftsmanship that would rival any high-end couture fashion house. But Gap’s Fall collection gives you the premium denim cuts and styles that you’re lusting after at prices that give you some room to accessorize!

Watch the video below, and check out Gap's Facebook page to find out where you can get your hands on these works of genius and learn more about the must haves from the 1969 collection.

IMeanWhat IMeanWhat 6 years
On Thursday, yours truly met with Seth Farbman, the new Chief Marketing Officer to discuss what’s in store—literally and figuratively—for the Gap. Since I Mean What was the only media outlet to roll cameras, please watch this short interview that highlights my chat with Seth peppered with some of the images from the new campaign
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