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Get Wet from It Cosmetics

New Product Alert: Get Wet from It Cosmetics

I've heard of waterproof eye shadows, mascaras and eyeliners, but never have I encountered waterproof makeup for your facial skin. However, all of that changed when I discovered Get Wet ($32), a new waterproof and sweat-proof highlighter and bronzer from It Cosmetics. The three-pan compact includes a deep, matte powder bronzer and two powder highlighters (one much paler than the other).

It can be used on your face and your body to create an all-over tan, or to contour just about anything that you're looking to accentuate or hide (i.e. chest, nose, jaw-line, abs).

Take it from a pro and CEO, former Baywatch babe Jamie Kern Lima: she says she's "had to hide just about every body and face concern a person can have."

Get Wet is easy to use. The trick is using a large fluffy brush so that you can buff and blend it into your skin. Apply the matte bronzer to contour your features and the highlighters to accent them. Get Wet is available in one color and claims to work for all skin tones. In my honest opinion, it's way too dark for anyone with porcelain skin but for anyone else, it should be fine.

The finely-milled powder is extraordinarily rich in pigment, so be sure to begin with a gentle hand. I have yet to test my (ahem) newly chiseled abs in the ocean or the pool, but I wore it to a party where I was dancing (and sweating) up a storm and it stayed intact until I washed it off with soap and water. My initial concern was that it was going to clog my pores, but it didn't. Do you think you'd be into trying waterproof makeup?

Join The Conversation
goldengirl0608 goldengirl0608 6 years
YES! I live in the gym, on the ocean and lake... but have acne scars and some strech marks! I use Makeup Forever for my face and LOVE it...doesnt clog my pores--feels and looks great... although does come off after accessive sweating and water! I will def try this product! =)
prettyinpink86 prettyinpink86 8 years
I've tried this product and love it. I have very breakout-prone skin so I was really scared to try something waterproof, but I've used it all summer (actually almost everyday of the summer since I live at the beach) and it hasn't caused a breakout yet!
makeupluva makeupluva 8 years
Saw this product used and reviewed in a product segment on the Today Show last week - looks like the host and Maria Meneudos loved it - check out the link:
JaimeLeah526 JaimeLeah526 9 years
I'd be willing to give it a try but I wouldn't pay for it unless I know it's going to work. I think it's a great concept though for summer. I have a feeling I'd be too pale for this though.
buttafli2112 buttafli2112 9 years
im really lucky to have not very sensitve skin..if i fall asleep with my makeup on its like nothing, and im always looking for bronzer to NOT sweat off while im dancing..i might consider trying this if it gets good reviews!!
emalove emalove 9 years
No thanks...
xoxoxx xoxoxx 9 years
As a girl that lives in LA - a state known for its humidity - I always look for waterproof and smudge proof cosmetics. Sounds useful - especially as its in powder form and not creme [like most waterproof cosmetics], but I'm not sure if the contour shade would show up on me...
chiquita29 chiquita29 9 years
Nah, I live in the desert so we don't have any beaches. We have plenty of pools but I don't go in one often.
bailaoragaditana bailaoragaditana 9 years
Waterproof makeup would be useful for photography, but beyond that... eh. I can't really see a need for it. And my skin is lighter than NC15, so these colors wouldn't do so well on me anyway.
babygal14 babygal14 9 years
I will wait till people try it before I put this on my face I think it might ruin your skin
brittanyk brittanyk 9 years
Sorry, but I just have to comment on the fact the product is called Get Wet and the only thing on the box is a pair of boobs. I guess they're going with the sex sells route.
lily8206 lily8206 9 years
No, I can't help but think it would have a really negative effect on my skin. Also, even if I wore it over my SPF lotion at say, the beach, I'd be concerned with getting funny tan marks from blocking the sun out that little bit more in those specific areas the makeup was applied.
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