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Gisele Bunchen's Skincare Line Sejaa

Gisele Bündchen Launches Eco-Friendly Skincare Line

Can a $70 skin cream make us look like Gisele Bündchen? Probably not, but its eco-friendly bent could make you feel all warm and fuzzy inside. Today, the supermodel launches Sejaa, a 100-percent natural line by every stretch of the imagination, from the manufacturing process (windpower) down to the soy-based VOC-free inks used on the packaging.

Gisele, who was recently named the UN's Goodwill Ambassador for the Environment Program, decided upon the brand's name as a play on the word seja, meaning "to be" in Portuguese, her first language. The extra "a" was added at the end because "words have a vibration, and aaah! is an exhalation, what you feel when you let go," she told Vogue.

The three-product line, which is sold solely on the brand's website, consists of a Day Cream, Night Cream ($70), and Mud Mask ($56). It also features a Pure Skincare Kit ($120), which includes a two-ounce jar of each product, a spa towel, and a mud applicator. Find out what else the model had to say about her new endeavor when you read more.


Gisele told Vogue:

  • On developing the line: "I wanted to teach girls to love themselves and take care of their bodies. What is the first thing you see every morning? Your face! What do you put every day on your face? Cream! I have made the simplest, purest cream — an everyday cream — but it comes with an affirmation."
  • On why she wanted a mud mask: "When I was a teenager, I had pimples — oh, God, every time someone looked at my face I thought they were looking at my pimples. I put mud on my face to dry them out, and it worked."
  • On why Sejaa will be sold online to create a community: "So I can give my little tips, and it's not me telling anyone to have an awakening."
  • On her secrets: "The first is wake up in the morning and be grateful you are here, alive and healthy. And the second is: Give."
Image Source: Getty
Join The Conversation
roxy66 roxy66 6 years
she is great and so her products ,
GummiBears GummiBears 7 years
Correct me if I am wrong but isn't there no such industry standard on what ingredients are qualified as comedogenic in the skincare industry?
jorgen jorgen 7 years
Aloha! Gisele Bunchen's New Sejaa line may be 'healthier' for the planet, however Ms. Bunchen's 'recommendation' of 'rubbing' Sejaa creams into facial skin is invariably--dermatologically-- not the optimal method of delivery. It is doubtful that Ms. Bunchen utilizes this methodology consistently for fear of 'blocked pores'!  Ms. Bundchen's recommendation alone could has the potential to cause horrible skin problems for many susceptible individuals.  Regarding Ms. Bunchen's Sejaa's 'Natural' --Unfortunately a hackneyed term for most of us-- Ingredients List: This list is Missing a vital word for customers of any facial products: Non-Comedogenic [Does Not Clog/Block Pores]Adult acne, rosacea, eczema, sensitivity skin conditions such as over-dryness/oily remain a global problem. Whilst there are other factors influencing these acute socially painful conditions, 'rubbing' skin cream(s) containing 'Comedogenic' ingredients into facial skin remain a prime causative factor precipitating and exacerbating dermal irritation(s). Time being of the essence here I shall pick one 'Comedogenic' Ingredient in Sejaa's products 'Ingredient List': Algae: Algae is a Comedogenic product.With Skin Cancers continuing to rise, often resulting in disfigurement and painful deaths and further given that dermatologists universally agree that the Vital Number One ingredient for healthy, happy skin remains Sunblock, where is it?Food for Thought ~ Aloha!  Jorgen  
Yogaforlife Yogaforlife 7 years
I think it sounds interesting. I'd be interested in knowing how it works too, Martini!
MartiniLush MartiniLush 7 years
@cupcakers...I will defs let you know what I think once I've tried it!
GummiBears GummiBears 7 years
Not mad at her trying to "market" herself as much as possible.
jenni5 jenni5 7 years
Too expensive and I refuse to buy "celebrity" products.
cupcakers cupcakers 7 years
MartiniLush-let us know what you think of it when you try it!
sarasonne sarasonne 7 years
There are so many other things I would rather spend $70 of my hard-earned money on.
MartiniLush MartiniLush 7 years
I just ordered this! Can't wait to try it out.
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