Seems it's the summer of unusual mascaras. Lancôme and Estée Lauder are both launching vibrating versions — more on those soon — and Givenchy is also trying something new with its Phenomen'Eyes Mascara ($27).
The big difference with this mascara is its wand. Instead of a traditional brush or comb applicator, it has a small sphere with tiny bristles sticking out in every direction. The design is meant to allow more precise application, helping you wiggle the mascara from the base of each lash to its tip. I've tried it and I have a lot of things to say, so for the full review — plus a before-and-after photo —
I won't lie to you: Using Phenomen'Eyes takes a little bit of practice, but after your first or second application, it's a breeze. The design of the brush really captures and separates each lash, and because you can easily reach lashes from different angles, the application is more precise than most traditional wands allow. The tradeoff: Application isn't as quick as it would be with most mascaras, but the results are, well, phenomenal.
This mascara does an amazing job of creating volume, definition, and length. Every time I finish applying a single coat, I'm wowed by what a difference it makes. My eyelashes look thick and full, almost like false lashes — without ever looking artificial or overdone. (Actually, I take that back; on lower lashes, this mascara is way too much.) My only complaint? The formula clumps a bit while going on. So if you laughed when I told you about mascara combs, now you know why they exist. Still, with a little finesse, you can use the wand to flick out the clumps.