It turns out that gold shampoo isn't just for blondes. While getting a cut the other day, my stylist used a shampoo with light golden undertones — Aveda's Camomile ($26) — on my dark brunette strands. What gives?
She explained that while most of her clients don't want any gold or brassy tones in their hair, using a shampoo with golden undertones increases shine in all hair textures and shades. The reasoning is that the luminescent, warm shade actually helps light to reflect off the hair more easily. In turn, while opposite-hued, blue-based shampoos definitely have their place in this world, overuse can actually cause a dull, flat appearance to the hair. So the next time you need a little pick-me-up, some golden shampoo could make you a shiny happy person.