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Gwen Stefani Harajuku Lovers Perfume Ad and Review

What Do You Think of Gwen's Harajuku Lovers Ad?

OK, so Gwen Stefani's new Harajuku Lovers scents aren't my favorite, but she sure does know how to market them. The Harajuku Lovers fragrance website is a look into Gwen's obsession with wild cuteness. You can submit your own karaoke video or check out profiles of her backup dancers, all while hypertwee cartoons buzz around the screen to the beat of eight-bit video-game tunes. Though I've never loved the way Gwen interprets Japanese culture (G, you've gotta stop mispronouncing Harajuku!), this ad definitely gets your attention. There's no doubt (sorry!) that she's savvy with her branding — but what do you think of this spot?

jenbrown jenbrown 8 years
I'm not into the Japanese Harajuku cult at all, but I really LOVE her new fragrances. I just bought Lil' Angel. I'm just going to have to hide the bottle in my bathroom because I'm embarrassed that it looks like a 10 years olds perfume. Oh...and to terry18....Robbie Williams fan?
Queen-0f-Hearts Queen-0f-Hearts 9 years
Gwen Stefani will always have my heart so it's become difficult for me to say I don't like everything she does. Although, this ad was just too much put together in one. It must be a challenge to describe a smell over sight. Good try Gwen, but me no likey :(
MaIIaya MaIIaya 9 years
its cute, i saw the bottles in the store, they smell cute too!
raggabond88 raggabond88 9 years
its too long.
chippyshero2066 chippyshero2066 9 years
I love Gwen, but the commercial looks like a kiddie anime show promo.
JaimeLeah526 JaimeLeah526 9 years
I thought the ad was adorable but definitely targeted to a younger audience. Not for me even though I really love my My Little Ponies I couldn't wear a perfume for that targeted audience.
spicyaroma spicyaroma 9 years
It's cute & creative, but I agree with Tabloid, it's like an ad for a Japanese video game! :P
giraffeluv giraffeluv 9 years
Awwwww, how CUUUUUTE! :)
terryt18 terryt18 9 years
No, no one makes me incorporate Latin culture into my life; I do it of my own volition. (and due to the Giant Mexican Chupacabra in my closet!) I just don't get the Japanese stuff-- the anime/manga, the Harajuku/Shibuya, et al. Yes, I realize my glib examples don't encompass all that is Japan. And I just don't like Gwen. Don't even get me started. I didn't mean to offend (or maybe I did a little.) So sorry, Sumire, and I'm sure you have a boldly personal Asian-influenced style. Work it, girl. Chacon a son gout. Or, how about: Cada perico a su estaca, cada changa a su mecate.
Cris1192 Cris1192 9 years
It's Ok, I don't like but i don't hate it, if I was like 6 or 7 I would sooo love but now it's just too much color and too much noice for me at least.
tglynn tglynn 9 years
LOL, This is ridonculous. I used to really like gwen, but then again, that was when I was like 14.
Tabloid Tabloid 9 years
Love Gwen but this ads looks like a Japanese video game for kids. LOL BTW, Harajuku is also a train station in Japan...
VeganDragan VeganDragan 9 years
What's odd is that I love the Japanese culture, but this seems cloying; it's trying too hard to be kawaii.
sumire sumire 9 years
Phonetically, it is "Ha-ra-juu-ku" Pretty easy. I'm not sure why bella thinks the way Gwen is pronouncing it is incorrect. I know I've heard some gaijin Americans pronounce it more like, "Hara-ji-ku" which in Japanese is pretty incorrect. *shrug* I guess you're entitled to your opinion terryt18, but I've been incorporating Asian influence into my style for many years and I'm 27. I actually think Gwen was more inspired by the ganguro girls of Shibuya (look them up on wikipedia) than the real Harajuku girls, who fall more into the definition of sweet lolita or gothic lolita. Hahaha, when I lived in Tokyo my hairdresser asked me what I thought of Gwen's clothing lines. I said liked a few piece from L.A.M.B. but the Harajuku Lovers stuff was horrible. She laughed since she was one of those girls out in Harajuku on Sundays dressed up, and said they all hated having their "name" attached to it. And there is your Japanese cultural (and language) lesson for the day. :)
myystque myystque 9 years
I think it's cute, but then, I like the Harajuku stuff Gwen promotes. @ terryt18- is someone telling you that you have to incorporate Latin culture into your life even though you don't like it or don't get it?
terryt18 terryt18 9 years
I don't get it. Maybe I'm too old. I'll continue to incorporate Latin culture in my life-- inserting Spanish words into everyday conversation, cooking with chiles, and trying to get some sense out of reguetón. This Japanese crap is for tweens. And Gwen Stefani wannabes. PS, I'm so sick of her, don't even get me started. PPS, How do you pronounce Harajuku anyway?
akroque91 akroque91 9 years
The ad is super cute. I really like the brand.
Anniina Anniina 9 years
It's very Japanese and cute, or should I say kawaii!
Retro-Bunny Retro-Bunny 9 years
Wow. This looks like that Sailor Moon merchandise commercial I used to watch as a kid!
TheEnchantedOne TheEnchantedOne 9 years
I think it's Tokidoki-ish.
L0neLyHeArT L0neLyHeArT 9 years
Cute and creative.
niche niche 9 years
When the bottles first started appearing in magazines like Allure, they always had the Gwen bottle's head on backwards. I could never figure out why her top was down so low with a giant bow at the neck.
doogirl doogirl 9 years
The bottles are super cute, but the fragrances are too sweet for my tastes. Cute commercial, but a little busy for me.
hithatsmybike hithatsmybike 9 years
I love Gwen, but I HATE her whole Harajuku lovers line. All of it is terrible.
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