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Gwen Stefani to Launch Harajuku Lovers Perfumes

Gwen Stefani Is Such a Doll

Fresh off the success of her first fragrance, Gwen Stefani is gearing up to launch five — yes, five — new ones based on herself and her backup singers. WWD reports that the Harajuku Lovers collection will encompass five different perfumes: Love, Angel, Music, Baby, and G. And if you ask Gwen, she's amazed that it all came together. She told WWD:

"I didn't think this project would actually come to life. The idea that Coty would let me do five different fragrances for Harajuku Lovers was a fantasy. [But] it really had to be five, because that's what the world is. Each girl has her own personality and sense of style. We're all saying something different with unique personalities."

While I wasn't crazy about the design of L's bottle (and boy, did you tell me how much you disagreed) these doll-shaped bottles are pretty adorable. They'll sell from $25 to $45 each when they launch in September. And as long as Gwen doesn't trot out the Harajuku Girls to coquettishly giggle while promoting the scent, it should go over well. To find out about each of the scents,


WWD reports:

  • Love is a floral with top notes of sparkling bergamot, pink pomelo, peach and bamboo leaf mist; a heart of watery peony, living hydroponic lace rose, jasmine sambac, nectarine blossom, creamy paperwhites and Egyptian jasmine, and a drydown of petally ylang, creamy vanilla orchid, sensual musk and blond wood.
  • Lil' Angel is a fruity floral with notes of raspberry, cranberry, blackberry and pineapple; a heart of pear blossom, candied violet and sugared rose, and a drydown of lollipop accord, hinoki wood and crystal amber.
  • Music has top notes of clementine and sparkling pear; a heart of jasmine sambac, sweet pea and honeysuckle, and a drydown of vanilla, skin musk and sleek woods.
  • Baby, has top notes of freesia, bergamot and white rose; a heart of orange flower, tiare flower and jasmine petals, and a drydown of white musk, soft woods, heliotrope, vanilla and violet.
  • G has top notes of crisp mandarin, fresh coconut and apple skin; a heart of jasmine sambac, soft freesia and magnolia vapor, and a drydown of coconut cream, white sandalwood and cottonwoods.


Join The Conversation
LNS92 LNS92 8 years
I don't agree with this article at all i think the Harajuku Lovers fragrance line was excellent and i think everyone else would love it
k00ky-kat k00ky-kat 8 years
LOVE LOVE LOVE. i just noticed how you can tell which doll is which! if you look closely at the dolls, musics hairpin is shaped like an m (for music), angel has a "bandana halo" love has hearts on her hair, and baby - doesnt really show why she's called baby, but yeah. doesnt anyone agree?
aoitenshi aoitenshi 9 years
I don't think Gwen is ripping off anything, she was just inspired by the Japanese culture, that's all. The ad and the bottles look gorgeous, and the scents sound great. I can't wait to try Music and G, since I like citrusy scents.
chellybean chellybean 9 years
no thanks, no buy ever.
brutalcupcake brutalcupcake 9 years
I'm so excited for these!
mwmsjuly19 mwmsjuly19 9 years
They all sound too sweet and juvenile for my taste. I may as well pay half and just buy sprays from Victoria's Secret and Bath & Bodyworks!
snowysakurasky snowysakurasky 9 years
they might be nice scents but i am so sick of gwen making money by ripping off japanese culture ideas
aimeeb aimeeb 9 years
Maybe I'll check it out.
meenalaregina meenalaregina 9 years
Another series of Coty fragrances over-saturating the fragrance market. I wish Coty would hire a true parfumeur and create a perfume that will waft through the ages, instead of latching onto the star of the moment and marketing over-priced toilet water ad nauseum.
photo-lady photo-lady 9 years
Lollipop accord?
XpsX XpsX 9 years
love this post
OMGoshDramaQueen OMGoshDramaQueen 9 years
I'd definitely try [Love] && [Lil' Angel]!! <3
Kaori Kaori 9 years
Kyaa, as others have said before, the ad is gorgeous~ If the perfumes smell good...I'm gonna get all of them xD Collector's thing...The bottles are so cute and I love Gwen Stefani's style.
Rouge14 Rouge14 9 years
hmmm, Lil Angel and Music sound interesting...Can't wait for them to be in stores so I can go check out those smells for myself! The problem with me is that I can never make up my mind (a libra thing I guess!) between fruity and sweet vanilla-ish perfumes, they're both a part of my personality, I just can't decide which one is more me...
Meka_suga Meka_suga 9 years
Love and Music are more my style.
Tabloid Tabloid 9 years
:happy: I'm sooooo exited to smell them all!
Ikandy Ikandy 9 years
they all sound good.
LaU* LaU* 9 years
Btw, love the ad.
LaU* LaU* 9 years
I want all the fragances, I love Gwen and I trust these are not going to disspoint me.
jasmint jasmint 9 years
Love the ad, and I'm curious to try these out.
emalove emalove 9 years
The ad IS gorgeous...I love it. I love L.A.M.B. perfume, I'm sure I'll love these other ones too!
creepupmytee creepupmytee 9 years
the ad is gorgeous.
em1282 em1282 9 years
Yet another perfume I want to try... :) Music sounds amazing to me.
pinkmystic pinkmystic 9 years
Yeah I'm more for fruit scents also... so lil angel i am... Can't wait to smell all of these though
Kitty-Collins Kitty-Collins 9 years
do it to it Gwen! i admire her ability to follow through with her vision.
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