Do you follow GOOP, Gwyneth Paltrow's online lifestyle newsletter, which covers topics from fashion to her favorite kid-friendly restaurants? In a recent edition, Gwyneth dished on her beauty secrets, with a surprisingly small mention of an Estée Lauder product, the cosmetics brand for which she has been a spokesperson since 2005.

Word on the street is that the actress and sharer of wisdom might be departing from her lucrative Estée Lauder deal to focus on the lifestyle empire that she seems to be creating. With her cooking partnership with Mario Batali, an upcoming fashion endeavor, and her acting career, she's one busy lady. It's all just speculation at this point, but would you be surprised to see Gwyneth put more attention into GOOP?