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H&M Launches Ecocert Organic Body Care

H&M Goes Organic With Body Care

One more reason to like H&M: in just a couple of weeks, the Swedish fast-fashion chain is introducing a line of body care made with organic ingredients. Ecocert, the European certification organization, has given its green stamp of approval to the range of shower gels, body scrubs, lotions, hand creams, and lip balm. As you'd expect from H&M, it's also affordable. Body care products each cost less than $5, with only a toiletry bag reaching the $7.95 mark.

Delivered in recyclable packaging, the paraben- and phthalate-free products incorporate organic ingredients such as apple juice, sunflower seed oil, jojoba, and essential oils. And bunny lovers will be glad to know that whether during the development process or in the finished state, the products are not tested on animals. An organic-based body care line at a decent price? How Swede it is.

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