When people think of Hailey Baldwin, a few things come to mind: her wildfire supermodel career, her chic fashion sense, her marriage to the one and only Justin Bieber, and her trendsetting hairstyles [1]. Just a month after debuting a chin-length bob [2], the 22-year-old model is shaking things up once again by dyeing her signature blond hair a cotton-candy pink shade.

This is far from the first time Baldwin has decided to "think pink." She embraced a rosy hue for the Met Gala [3] last May, and while her choice in plus-one may have changed, her love of this shade certainly hasn't. Ahead, get more glimpses of her sugary-sweet look, and then check out what other cool hair colors you can expect in 2019 [4].