In the run-up to Valentine's Day, Heineken made this ad for a beer lip gloss. Typical stuff: hot lady applies gloss, regular Joe dude kisses her (and is it just me, or does she look very uncomfortable?). I thought the whole thing was a gag, but turns out that in Italy at least, you can actually buy the stuff for just under five euros. Which begs the question: would you ever wear a beer-flavored lip gloss, for your own enjoyment or your makeout partner's?
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