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Herbal Essences to Get a Healthier Reformulation

On the heels of a notice of intent to sue from the Green Patriot Working Group, Procter & Gamble has agreed to reduce the levels of a known cancer-causing agent, 1,4-dioxane, in Herbal Essences hair care. GPWG testing showed that there was almost 150 percent more of the toxin present than is considered safe by California law. (It is completely banned in the European Union.)

Procter & Gamble contends that all of its products are safe and comply with California regulations, but it has nonetheless agreed to create new Herbal Essences formulas. In a letter, the company's legal representation has promised "a companywide reformulation to reduce the concentration of 1,4-dioxane in each of the 18 different Herbal Essences formulae to at or below 10 parts per million, within normal analytical variation." All but one of the new formulas are set to begin production before July.

Before you go rushing to read the ingredient list of your own shampoo bottles, know this: 1,4-dioxane won't appear on it. That's because it's a byproduct of the manufacturing process, and the FDA does not require labels to list such contaminants. Later this year, Herbal Essences will have lower levels of 1,4 dioxane — but otherwise, there's no way to tell if it's present in a product or not.

Join The Conversation
BernadetteBurgoyne BernadetteBurgoyne 3 years
We also need to know what all these harmful ingredients are and to keep them out of our baskets, buy with our feet and keep away from the items that are no good. Why would we voluntarily buy products had would harm us and our children. A lot of people don't realise that these products are absorbed through our skin. Like for instance, caffeine isn't good for you and gives you a buzz and is addictive like nicotine, so why would you put it on your skin!
BernadetteBurgoyne BernadetteBurgoyne 3 years
We shouldn't have ingredients in our products that are health attacking agents. everything should be made with healthy items or not at all. then wouldn't our health and economy be doing better. so many of these things lead to health issues and time off work, and or hospitalization and medication. which is alright for the rich medicine companies but not everyone else involved! I also wonder do these people let their own families purchase these items, or do they all but natural and organic products. I would it I could afford them! but being natural and or organic should be cheaper not more expensive than similar products with more Ingredients of dubious nature. it's about time all of these company's are made to clean up their acts and less is all too a healthier and happier life!
Sylvia15245894 Sylvia15245894 3 years
Procter & Gamble are testing there products on animals!! I hate animal abuse and never buy anything from companies like Procter & Gamble (or Unilever for example). Neighter should you!! To stop animal testing we all need to stop buying these products!!!!!!! Buy crualty free!!!!
Allytta Allytta 7 years
hm, so wait Herbal Essences in EU just has the same formula without the toxin?
weffie weffie 7 years
No surprise P&G is the worst offender, they are pure evil... Don't be fooled, the "healthier" reformulation will still be full of toxic chemicals, just like the rest of their products!
Beauty Beauty 7 years
Probably quite a few, but unless the FDA tightens regulations or requires byproducts to be disclosed on a label, there's no way to know.
postmodernsleaze postmodernsleaze 7 years
Gah, when is the U.S. going to start toughening up their cosmetic ingredient regulations!?
GummiBears GummiBears 7 years
Just wow. I wonder how many more shampoo brands have this by-product. *bite nails*
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