We always knew Santa was a trendsetter (it's rumored that Juicy Couture modeled its once popular but thankfully bygone velour tracksuits after his signature red velvet threads), but this season he's inspiring dudes to wear their holiday spirit . . . on their faces. Move over, ugly sweaters, there's a new kid in town (a kid with a full beard — they grow up so fast!). We took to the streets and found that the beard trend [1] is still hanging on, literally, to jaws across the country. See these festive holiday dudes, get inspired to create your own beard art, and have a Happy Hairy Christmas!

The Hanukkah Hunk

The Trimmed Tree

The Silver-Flocked Fox

Story, beards, and art direction by Katie Nash [2].