The results of your votes are in! More of you wanted to see how to re-create Katie Holmes's makeup than that of Eva Mendes, so I've got some tips for getting her look.
Skin: Use foundation to even out any redness or blotchiness, then spot conceal underneath eyes and any blemishes. Then, use a shimmery highlighter on the apples of cheeks, followed by a sweep of light rose blush. I would try Nars The Multiple ($36) in Maldives to highlight, and L'Oreal Sheer Powder Blush ($4.49) in Sugar 'n Spice.
For the rest of the tutorial,
Eyes: Katie's eyes are dramatic thanks to thin black eyeliner. Line both top and bottom rims with a black pencil liner, going into the lashline itself. Be sure to use a freshly sharpened pencil so that you get a thin and even line. Use a small eye shadow brush or the pencil's spongy end to soften the line. Next, apply a pinky-champagne shadow from the crease toward the browline, a chocolate-brown shadow on the lid and a mauve shadow in the crease. (This Cargo eye palette ($28) has all of these colors.) Use brushes to softly blend the lighter shades into the darker ones. Follow with a coat or two of black mascara on curled lashes, and if your brows are unruly, use a brow pencil and gel to shape and set them.
Lips: Katie's lips are lined, but really, it's your call as to whether you want to line them. If you do, use a color that's close to your natural lip color. Fill in lips with a creamy rosy-nude color such as Kevyn Aucoin The Expert Lip Tint ($23) in ThelmaCora. Follow with a similarly toned, glitter-free gloss like MAC Lipglass ($14) in Florabundance.