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How-To: The Wet Look

Believe it or not, the wet look is coming back in style. But instead of boring slicked-back buns or crunchy curls, this modern look is much more refined.

At first, I thought this idea seemed silly—and untimely, too, considering how unhealthy it is to leave the house with a wet head in the dead of winter. But after reading about a Kiehl's new Just-Out-Of-The-Shower ($13.50), I found out that there's a way to create the wet look with dry hair. For easy styling suggestions,


  • STEP 1: Part your hair on one side and comb through to remove all knots and tangles.
  • STEP 2: Next, apply a little bit of product over the comb and evenly brush it through your hair. Reapply product to each section of hair as necessary.
  • STEP 3: Don’t overdo it. The idea is to create a smooth and shiny look, but you don’t want your hair to look overly greasy. My advice is to keep a dry shampoo on hand to help absorb any excess product.
Join The Conversation
poserhippiechick poserhippiechick 9 years
Hmmm... How would something like that handle frizzy hair? put it on top of the frizz-ease or in place of?
Lovely_1 Lovely_1 9 years
MMMM I dunno about this one haha...
plasticapple plasticapple 9 years
I'd have to see pictures of this "modern/refined" wet look. I just can't picture how it can be either of those things.
bailaoragaditana bailaoragaditana 9 years
Hmm I don't think I'd pay money for the "wet look" - it takes my hair about 2.5 hours to air dry completely, so it's generally quite damp when I head out for my morning lectures, and with the amount of rain we get around these parts, it's generally soaking wet the next time I step out of doors... so I save $13.50 :-p
Professorluv Professorluv 9 years
Not working for me....
Daisie Daisie 9 years
Lol at jkat and the "air conditioning on her head". Hehe! Although to be totally honest, I have thick hair and hate having wet hair in my house when it's cold too! I won't be jumping on board this fad, but I might look into it for the bf...dunno...will have to see it in action to decide.
nillawafer1983 nillawafer1983 9 years
While the wet hair probably won't cause a cold, I bet that since it's cold out, your body has to put in more effort into keeping you warm - hence it's "cold defenses" not being so up to speed, making it easier for you to catch a cold.
jkat jkat 9 years
The wet look makes me think of all the bad hair when I was in Jr. high. No thanks. As for the wet head in winter - It might not make me sick, but it makes me cold! I can't even have wet hair in the house. Its like having air conditioning on my head.
lily8206 lily8206 9 years
I don't think this is a fad I'll be following. I just can't accept that it won't look greasy!
Thiv04 Thiv04 9 years
I hate when I see girls with "wet" looking permed hair.
emalove emalove 9 years
Yeah, I'm all set with the "wet look" too...
davisdavis davisdavis 9 years
The term "wet look" gives me 80's nightmares. No way, no how.
aimeeb aimeeb 9 years
That's actually an old wives tale. Per one site: "Research has shown that viruses, not exposure to cold temperatures, cause colds. Going outside with a wet head actually has no effect on whether or not one gets a cold or flu. Furthermore, scientists from the National Institute of Allergy and Infectious Diseases (NIAID), a division of the National Institutes of Health, have shown that exposure to cold temperatures does not influence the development or severity of a cold. This means that if a person is exposed to a cold virus but isn't necessarily showing symptoms, exposure to cold temperature doesn't make a difference as to whether this person gets sick or how sick this person will become. Still, most colds occur during the fall and winter months, when schools begin to open and the mercury begins to fall. While cold temperatures do not cause colds, the colder months of the year seem to be more conducive to infection or transmission. This is probably due to many factors, including: * lower humidity * schools are in session * people spend more time indoors and in closer quarters The cold season corresponds to the colder months of the year, which are also those with lower humidity. This absence of moisture may affect the number of infections as the most common cold-causing viruses thrive in lower humidity. What's more, dry air can dry the mucous lining of the nasal passages, making it more open to viral infection. With respect to other factors that increase the number of colds during the cold season, schools are in session, increasing students' likelihood of exposure to the viruses that cause colds, as they spend more time with each other. Moreover, as the temperature drops, many people find shelter indoors, again increasing the chances that the virus will spread from person to person. In the end, it seems that stepping straight from the shower into a blizzard, while a great way to get frost bite on some tender parts (if you stay out long enough), is not actually enough to make you sick."
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