The general rules: Go with frames that are the opposite of your face shape. For instance, square frames on a square-faced shape are too overwhelming. Also, consider the size of your face. If you have a small face and petite features, large frames will probably swallow you up.
Square-shaped face: To balance out a wider jaw, pick frames that are wider and nonangular. An elongated oval shape or cat-eye frames are are both flattering choices. You could also go for frames that are rimless on the bottom.
Round-shaped face: The key is to make the face appear longer. To create contrast, choose narrow frames with angular edges. Rectangular shapes are also great options, as are frames with higher temples.
Heart-shaped face: Light, round frames help to minimize a wide forehead. A butterfly shape, which is a bit wider towards the bottom, is also well suited for heart-shaped faces. Think airy, thin rims or rimless frames for a softer appearance.
Oblong-shaped face: You're face is probably longer than it is wide. In that case, wear larger frames with softer, uplifting edges. Decorations around the temples will help create width, as well. Avoid frames that are too square at the bottom to avoid adding width at the chin.
Oval-shaped face: Lucky you! Your face shape is well-proportioned, and you probably look great in a variety of shades. For fun, try walnut shapes and avoid frames that are too narrow or too round.
Have you ever wondered what the "secret formulation" is for picking out eyewear? While there are no exact rules, by looking at your skin tone, eye color, face shape, and hair color, your clues are already there. Over the next few days I'll give you tips so that you're well-prepared for your next visit to Frames R Us. To kick this series off, let's start with face shape. To find out more, just keep reading.