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How Eyebrows Made Millions For Anastasia Soare

Anastasia Soare is arguably the world's most famous eyebrow shaper — and she's built a multimillion dollar business through knowing how to make an already pretty face look stunning. But getting to the top wasn't an easy journey, as she explains in The Huffington Post. A Romanian immigrant, she worked 12-hour shifts at Beverly Hills beauty salons, taking only one day off each week. During those days off, she went to the library, where she studied da Vinci's sketches as her daughter did her homework. Her interest in understanding perceptions of beauty inspired her to begin her own business.

Like most entrepreneurs, Soare experienced quite a few setbacks and challenges. But she adapted quickly and didn't give up, even when an investor backed out at the last minute. "Early days were very tough, but when you choose to do something that you love doing you just don't feel it," she writes. "Rather, it's immensely satisfying knowing you're on your life's journey." This piece is definitely worth a read if you need a little inspiration for reaching your own goals — or just a kick in the pants to break out the tweezers, which is on today's to-do list.

Image Source: WireImage
Join The Conversation
tatsauce tatsauce 7 years
I always thought her products were too expensive but I just might give them a chance after hearing her story.
Mavs2980 Mavs2980 7 years
I agree with Glowing, eyebrow shaping is an art. For those of those that asked, I would assume the "Russian" tag is for Anastasia Romanov, daughter of Czar Nikolas
GlowingMoon GlowingMoon 7 years
I agree -- I think having well-shaped eyebrows makes a nice difference in one's face. Also, I think eyebrow shaping is an art.
fangszilla fangszilla 7 years
i'm glad that she is successful and a respected name in the beauty industry. yeah, what's with the Russian tag?
plasticine1 plasticine1 7 years
she's an inspiration. it seems like she really really believed in what she was doing, she even did beauty research. i hope i can be as successful as her someday :)
countchocula countchocula 7 years
She's so awesome. Btw, what's with the 'Russian' tag?
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