Ultrashiny flat-ironed hair looks luxuriously chic and expensive (and is easier to achieve than you might expect). But on the flip side, shiny, wavy hair can sometimes fall a little flat. "I love a matte wave," says celebrity stylist and beauty adviser for Slim Fast's Studio Wow! campaign, Joey Maalouf. "I feel like a shiny wave just looks like you have greasy, undone hair, but a matte wave looks like sexy volume." Your hair mantra? "I just got out of bed and am the sexiest person alive."
We've seen the matte, wavy hair trend all over red carpets as of late. And of course, Joey's friend and muse, Rachel Zoe, practically revived the après-beach look. The key to getting strands that are more fantastic than frazzled, however, is the timing of product application. "For a wave, I tend to like a dry pomade, and I put in most of my products after I use any heat on the hair," says Joey. And for a no-heat method for getting sexy waves, try a nighttime braid. "Do it the night before and sleep on it; when you wake up, your braid will be perfectly messy."