Everyone thinks they have dark circles, just like everyone wants shinier hair and stronger nails. As any makeup artist or dermatologist will tell you, we all have a certain amount of darkness under the eyes, but I still hear people insist that theirs are the worst. Here are some tips to prevent them:

  • Relax. Get enough sleep, drink plenty of water (and not alcohol), and visit an allergist if you suspect the problem isn't purely cosmetic. And if your under eye area is more important to you than snacks (I'm sort of on the fence about this one), try giving up salt.
  • Use cold cucumber slices, ice or a treatment like Bliss Triple Oxygen Instant Energizing Eye Mask ($54) to bring down puffiness.
  • Dab a skin firming concealer under your eyes, like Clinique All About Eyes Concealer ($15.50). Beware of choosing a color that's too light, thinking it will brighten up the area. Concealer is meant to cover – match the shade to your forehead.
  • Curl your lashes and try a blue mascara, like Benefit Bad Gal Blue, which make the whites of the eyes appear whiter.
  • Draw attention away from your eyes with a sparkly lip gloss. Distraction!