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How Much Do You Think You'll Spend on Makeup in Your Lifetime?

How Much Do You Think You'll Spend on Makeup in Your Lifetime?

Are you ready for this? A recent poll by UK retailer Superdrug showed that the average woman spends approximately $13,000 on makeup in her lifetime. Does that seem possible? Check out the breakdown below:

The stats:

  • The results concluded that a woman spends about 20 minutes doing her makeup each day, or approximately 330 days over her lifetime.
  • According to the study, from the ages of 16 to 65, a woman shops for cosmetics about five times a year. Each time, she spends approximately $39 each time, equaling about $196 a year.
  • To break it down further, that's about $2,500 on eye shadow, $1,600 on lipstick, and $3,400 on mascara in total.

Does it sound less crazy now, or not so much? How much do you think you spend on cosmetics over the course of a year — let alone your lifetime?

Join The Conversation
GummiBears GummiBears 7 years
I would be on the lower spectrum. I don't spend much and I don't wear much. But I am searching for a good foundation.
aluminum-origami aluminum-origami 7 years
I think I have already spent that much on makeup...and I'm not even 24 yet! Okay, maybe not that much...but I definitely shop for makeup at least twice a month! Sephora always gets me with their deluxe samples & combination sets!
Ayu Ayu 7 years
I spend about 30 euro a year for mascara and under eye concealer and every couple of years I decide I'll use eyeliner and buy a cheap one. I'd say it averages on 35-40 eur per year. I'm more of a nail polish gal :)
socalbeachgal socalbeachgal 7 years
I think the estimate is on the low side, I know I spend more than $200 a year on makeup and I don't think I over do it. I'm with filmgirl81, during the week I take less than 10 minutes for work make-up but if I'm going out it can take lots longer.
pharm_chick pharm_chick 7 years
while i have a LOT of makeup, a majority is from drugstores (BOGO sales= 2 for the price of 1!!) so while i spend a bit, its prob not 196/year. maybe some years though! and since i work at a drugstore, i end up buying something makeup related almost every week LOL
hippiecowgirl hippiecowgirl 7 years
I'd say I definitely spend more than $196 per year, but I have no idea of how much more.
jocupcake jocupcake 7 years
I spend somewhere around $60 on makeup per year. That said, I only use mascara, eyeliner, some occasional lip gloss/chapstick, and eyeshadow. Filmgirl81, I can't believe you can get your makeup on so quickly! Honestly, it takes me 15-20 minutes to do mine because I'm so OCD about perfect eyeliner and unclumpy lashes.
la-dee-da-dee la-dee-da-dee 7 years
I think that might be on the low end of t he scale. I know many ladies out there that spend $150 per shopping trip on makeup alone!!
qtpie qtpie 7 years
Haha really only 5 times a year? I seem to go every week or so. Just went to this huge sale today as well :P
Mintie Mintie 7 years
I think this is probably kind of low for some of us. One night at work, we were talking about what would happen if I lost my bag or, god forbid, it got stolen... So, we tallied up the total of makeup in my handbag and I hit over $500! And that didn't include the cost of the (now vintage) Coach makeup bag that it's all in, or the iPhone in my handbag, or even the handbag itself! So, if I carry around $500 worth of makeup daily, then, yes, I could easily spend $13,000 in a year.
chelseyeslehc chelseyeslehc 7 years
I don't think I spend this much, I rarely use makeup anyway. Mascara is basically the only thing I use everyday.
filmgirl81 filmgirl81 7 years
I think this is possible, but I think the time spent on make up is too long. I time myself at 6 minutes for my work look, and 20 for a very special event. I wish mascara wasn't so expensive, and a frequent purchase.
postmodernsleaze postmodernsleaze 7 years
Only five times a year!? I'm like five times a month!
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