"Everywhere I go, I'm stunned by how gorgeous everyone is," declared Huda Kattan. I found it slightly amusing that the makeup artist, vlogger, and influencer said this to me, considering that she is one of the main causes of the beauty epidemic.
The stunning American-born, Dubai-based entrepreneur has over 13 million followers on Instagram, where she shares makeup tips, tricks, and product porn — but not exclusively original content. By regramming her fans' work, she's launched the careers of countless fellow artists and inspired millions to be their most glamorous selves. She's also developed Huda Beauty, a cosmetics line, with her two sisters, Mona and Alya. The brand was first sold exclusively in Dubai, but due to worldwide demand, it is now available internationally through Sephora.
If you follow her religiously on Instagram, you know that until recently, Huda Beauty only sold one product: false lashes. It seems that Kattan only creates items that she's obsessed with. She told me that she has worn false lashes daily for over a decade ("It's changed my life, I'll never go back to not wearing lashes"), and because lip pencils have been an essential part of her routine for the past four years, she's expanded the Huda Beauty empire to produce those too.
"I love, love, love lip liners. I live for them — they're so important," she gushed to me. "Not only can they make your lips bigger, but they can make a face look so much more harmonious."
She spent a long time working with her team to create the perfect formula, and they absolutely nailed it with Huda Beauty Lip Contour ($19 each), which launch on Sephora.com on May 3.
Thanks to Kylie Jenner's lip transformation and watching Kattan's mesmerizing Instagram videos, I've become consumed with mastering the overlining technique. Despite this, I've never been satisfied by a lip pencil until trying the Huda Beauty formula. Past brands I'd tried featured dehydrated pigment that was impossible to blend, while others rubbed off with a mere sip of water. Not so with Lip Contour: each of the nine hues is rich and creamy but sets quickly to create a longwear lip. As a self-professed "messy eater," Kattan explained that a durable pout is a necessity.
"You don't want the shape to go away on a first date. That's embarrassing. 'Where did your lips go?'" she joked. In fact, she is so satisfied with the results of her product that she doesn't use other brands anymore.
"If I was using our products and mixing them with other colors, I'd feel like we didn't do a good enough job," Kattan explained. "The fact that I'm only using our products feels like I created something complete."
The existing nine shades vary from a beige-pink neutral to a deep burgundy. A few of the colors work well in pairs, as they vary by just a few tones — perfect for sculpting a plush pout. For example, Bombshell is a soft peachy-pink and Trendsetter is a brown-based pink, but they are quite similar. By using the latter to overline a lip filled in with the former (read on for Kattan's tips!), you'll create a realistically fuller-looking pucker.
For those craving more, Kattan exclusively told POPSUGAR that seven more Lip Contour options will be launching at the end of 2016. "They're totally different than the colors we have now," she divulged. "They're really inspired by iconic women that I've loved through the years . . . not really anything from this decade."
After hearing her full-on ode to lip liners, I shared with Kattan that I felt this step would be similar to filling in brows. By that, I meant, once you try it, you can't live without incorporating the action into your makeup routine. She strongly agreed.
"Everyone can do so much. The everyday consumer is like a mini makeup artist in her own capacity," Kattan declared. "As annoying as it may sound, we're just going to keep adding more and more [steps] to our routines." With this, she added a caveat.
"As we get into these areas where people are adding in these extra steps, it's important for people to take it lightly and not feel pressured by it," Kattan warned. "I constantly post pictures on my Snapchat with no makeup so that people also know they're transformations and how they happen. They're beautiful, but they shouldn't define you. You shouldn't feel terrible without them."
If you aren't already a complete Huda Kattan devotee after that empowering statement, read on. The makeup maven shared her top tips for using her new lip pencils, including overlining and finding your right shade. She also revealed the next big beauty trend — keep reading to discover what it is!