2018: the year of the dog [1], Walmart yodel boy [2], and, perhaps most importantly, liquid body luminizer! Brands are dropping this sexy product like it's hot (because it is). A great case study? Fenty Beauty, which launched its Body Lava back [3] in April to massive frenzy. Rihanna [4]'s label isn't alone: MAC just released a full-body version of Strobe Cream [5], its illuminating moisturizer.
Three makes a trend, and coming in hot is Huda Beauty, which just hinted that an all-over liquid highlighter may be in the works. This news came courtesy of an Instagram story from brand founder Huda Kattan that shows the mogul looking like a treat and/or 1960s Bond Girl who's literally dripping in decadent gold. Huda captioned the sneak peek "Are you guys ready?" Say it with me now: "YES!"
Of course, we're not 100 percent sure what this small tease might mean, but signs point to a Huda Beauty highlighting lotion being in the works! We've reached out to Huda's reps and will update this post with any new information.
