You probably remember Eyjafjallajökull, the ash-spewing volcano in Iceland that grounded flights all over Europe some months ago, but did you know that it's getting its own perfume? Icelandic brand Gydja is coming out with a citrusy fragrance called Efj (a handy abbreviation of the volcano's name) that'll be made with water from the Eyjafjallajökull glacier. The line's designer, Sigrún Lilja Gudjónsdóttir, says the ads that accompany it will feature "the power of nature and the power of the goddess," since Gydja means "goddess" in Icelandic. So will you be interested in giving this scent a sniff, or are you more a Vatnajökull kind of girl?
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