Skip Nav
Hair
I Tried the Copper Hair Trend Everyone's Talking About, and It's Even Better Than I Expected
Kate Beckinsale
THIS Is the Secret to Kate Beckinsale's Glowy Skin (and It's Not the "Penis Facial")
Beauty Tips
My 2000s Chi Straightener Didn't Spark Joy, So I Decided to KonMari All My Hair Tools
Beauty News
ColourPop Is Launching Its First-Ever Liquid Eyeliner Pen — and It's Only $8
Kelly Rowland Hair Interview
Kelly Rowland
Kelly Rowland on Her Short Hair in Destiny's Child: "It Was This Statement of Individuality"

Indie Beauty Expo 2018

17 Must-Know Brands From the Indie Beauty Expo

Joon Hair Care

For diehard beauty junkies, the Indie Beauty Expo is akin to Comic-Con. With shows in Los Angeles, Texas, and New York, consumers, professionals, and brands come together to get their fill of the latest and greatest in indie beauty. It's like unearthing diamonds in the rough; many brands featured at the trade show go on to dominate the beauty world.

Admittedly, some brands featured are toddlers in the industry, getting their feet wet with plenty of experience and social media frenzy. But for the most part, avid beauty shoppers enjoy the whimsy of learning about brands before everyone else, and brands appreciate getting a chance to get their product seen by hundreds of editors, reporters, influencers, shoppers, and other brands themselves. And if you're looking for clean products that are focused on delivering results the natural way, IBE is the place to find your new regimen.

Having tested every product on this year's list, here are the 17 must-know brands from the Los Angeles leg of the expo.

Latest Beauty
All the Latest From Ryan Reynolds