When it comes to hydrating skin dried out by cold wind and indoor heating, you don't have to go high-end to get something soothing and highly hydrating. For sensitive skin, my personal pick is Cetaphil Daily Facial Moisturizer with SPF 15 ($11). If you have oily skin that still needs a little bit of help fighting off the flakies, Neutrogena Facial Moisturizer ($10) is a nice oil-free option. People with skin prone to irritation and redness might consider trying Yes To Tomatoes Totally Tranquil Facial Hydrating Lotion ($10), which promises to help keep things calm. If you've got naturally dry skin made even drier by cold weather, then a heavier cream like CeraVe Facial Moisturizing Lotion PM ($13) will probably work best for you. And for bargain hunters, Up & Up Facial Moisturizing Lotion with SPF 15 ($7) is about as inexpensive as it gets.