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Iranian Women Now Second Largest Makeup Buyers in the Middle East

Makeup Is a Big Seller in Tehran

By spending more than 10 percent of their income on cosmetics, Iranian women have become the Middle East's second-largest group of makeup buyers. (Saudi women are the only ones who shop more.)

Only a few decades ago, such a thing would have been unthinkable; after the 1979 revolution, makeup was completely forbidden. Women who wore lipstick risked being fined or even arrested by the moral police. Since laws relaxed in the '80s, and cosmetics were allowed for import again in the '90s, Iran's young-leaning population has flocked to lipstick and mascara. Products are expensive due to a 50 percent duty fee, and a black market of smuggled grooming goods is thriving.

That's not to say that it's all sunshine and Maybelline in Iran, though. Women who are employed by the government are still forbidden to wear makeup at work, and Tehran's police chief says he'll arrest suntanned women who look like "walking mannequins." Have you ever considered makeup to have a subversive side?

Image Source: Thinkstock
Join The Conversation
cidpusaOrg cidpusaOrg 5 years
The best way to awesome makeup is natural look you need to read cidpusa org for more information
zeze zeze 7 years
I wish we could implement the arrests for people who over tan as well...such eye sores. And women in the ME LOVE make up, it's like permanently the 80s there when it comes to makeup.
elizabethsosewn elizabethsosewn 7 years
make up in general may not be subversive, but Bad makeup is always a crime
rachel_bo rachel_bo 7 years
the best was during the election. young women wore green nail polish to show their support of the green wave
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