In 2016, men wearing makeup (and sharing their fierce looks on Instagram) is nothing new. There are YouTube celebrities, such as Patrick Starr [1] and Makeup Manny, leading the pack. But one 17-year-old vlogger just cracked the CoverGirl ceiling when he was crowned the first-ever male ambassador of the brand [2]. He will be starring in campaigns alongside Katy Perry [3], and it's a pretty badass credit for his résumé. If you recall, James is the teen whose yearbook photo went viral [4], and even Zendaya [5] tweeted it.

Once James got on our radar, we couldn't look away. And we mean that literally. The guy has got serious face-painting skills, be it a sexy rainbow smoky eye, exposed freckles on matte skin, a kooky Halloween [6] costume, or brows so bold they rival Lily Collins's. So join us as we go down a rabbit hole, admiring James's most mesmerizing makeup looks. Here, we rounded up 50 of our favorites that he shared with his 428K Instagram followers.