Between Brad Pitt's deal with Kiehl's and the release of James Franco's cologne commercial, it's shaping up to be a very hunky day. James is the star of the Gucci by Gucci Pour Homme ad, which features Róisín Murphy covering the old Bryan Ferry track "Slave to Love." It's not quite as weird as David Lynch's Gucci spot, but I can't help but giggle as James says "Gucci by Gucci" at the end. What's your take?