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Jessica Simpson's New Beauty Website, BeautyMint

Jessica Simpson to Launch New Beauty Site, BeautyMint

Jessica Simpson is no stranger to beauty endeavors; throughout her career, she has been a spokeswoman for Proactiv and has launched several fragrances. She even starred in a beauty-focused show, The Price of Beauty. Now, Jessica is joining the BeachMint.com family with the October debut of BeautyMint.com. The BeachMint umbrella includes JewelMint.com, featuring jewelry designed by Kate Bosworth, and StyleMint.com, featuring t-shirts designed by Mary-Kate and Ashley Olsen. All products sold on each site cost $30, and a new collection is released monthly to its members.

Jessica's BeautyMint site will follow a similar setup. Her version, however, will focus on antiaging skin care and will be backed by celebrity esthetician Nerida Joy. It's interesting to note that Jessica, who is still quite young at 31, is entering into the antiaging realm. Expect to see eight new "Mint" sites to launch by the end of 2012, and tell us: will you be visiting Jessica's new site?

Image Source: WireImage
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futuredermeditor futuredermeditor 5 years
Definitely! Jessica Simpson has made a lot of high-end fashionable styles accessible to the average consumer, and I'm excited to see what she can do when it comes to skin care and cosmetics. I'm just hoping that she doesn't have a "Chicken of the Sea" moment and makes sure that she includes ingredients and delivery systems with proven efficacy, but with a team of top advisors and formulators, I'm sure it will be fine. I'm excited to check it out - thanks for letting us know!
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