This year, the third sign's a charm for Estée Lauder. After signing models Constance Jablonski and Liu Wen — the brand's first French and Chinese faces, respectively — the beauty giant announced today a new partnership with model Joan Smalls. Joan, who has walked the runways for fashion giants such as Givenchy and Oscar de la Renta, will appear in Estée Lauder advertisements beginning in May 2011.
"Joan's smile, warmth and positive energy are perfect for the Estée Lauder brand," said Aerin Lauder, Estée Lauder's senior vice president and creative director. "She is a great addition to our global faces." (See top beauty tips from Lauder's spokesmodels.) If it wasn't clear enough already, now it's clear: Ms. Smalls is a pretty big deal.