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John Freida Launches Foam Hair Color

Would You Try Foam Hair Color?

John Frieda has plans to launch an at-home foam hair color (about $16) in several UK drugstores next month. Precision Foam Color, which is applied just like a shampoo, is meant to expand in the hair, keeping dripping to a minimum and color results more even. The kit, which is expected to be available in the States come April, will include a developer, color, foamer, gloves, and conditioner, with 20 shade options from which to choose. I'm forever spilling cream-based hair dyes all over my bathroom floor (so long, security deposit), so something I can rub into my hair, as opposed to apply section by section, is appealing to me. What about you?

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Join The Conversation
sillystone sillystone 6 years
Just tried this. The foam turned to liquid and started running down the side of my face. Will NOT use again.
SimplyDanija SimplyDanija 6 years
This seems easier and more at home do it yourself kit
prencesschris prencesschris 6 years
i've tried foam hair colour before, worked pretty good
KeLynns KeLynns 6 years
I definitely would use this if I still did at-home color. But I never really applied traditional dye section by section anyway...
Malbells Malbells 6 years
I would recommend leaving all coloring services up to the pros at your salon!
WarEagleNurse WarEagleNurse 6 years
:)
Pistil Pistil 6 years
I've used a temporary foam dye. It was nice and easy to apply.
MOONCRYSTALPOWER MOONCRYSTALPOWER 6 years
like prettia's! http://www.kao.co.jp/prettia/women.html
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