Yowza! Who knew that the goofy kid from 'N Sync would turn out to be this dapper dude? Justin Timberlake looks mighty fine in these new ads for Play, a forthcoming scent from the house of Givenchy. Truthfully, I thought JT was an odd fit for the brand; to me, it's inexorably linked to the quiet grace of Audrey Hepburn. But these black-and-white photos have a sophisticated calm that I wasn't expecting.

Play, the "new masculine fragrance," won't come out until later this year, but the sight of Justin lookin' sharp is bound to build some excitement. If only Givenchy had chosen my design for the bottle, I'd say they'd have a huge hit on their hands. Wink.