We're not sure if we'll ever get used to the horrible feeling of finding an amazing, totally adorable new K-beauty collection just to discover it's not available in the United States. Aside from the skin-loving ingredients and frequent innovation, Korean products also tend to have some of the cutest, most original packaging in the beauty world.
K-beauty brands also collaborate several times a year with different companies to bring us exciting limited-edition collections that make our American heads spin from the other side of the world. Everything from Disney princess sheet masks to Pokemon shower gel taunts us with childhood nostalgia.
Until K-beauty brands realize how badly we makeup junkies want those unique products, we will just have to admire these babies from afar.
Read on to see some incredible products and collaborations from K-beauty brands.