Kat Von D is known for teasing her brand's upcoming launches on Instagram, and a few months ago, she showed off three mysterious beauty products [1] that seriously left us in suspense. Now the company has officially revealed what one of those imminent new items is . . . and it's better than we could have even imagined.
At first glance, it's very unclear what could be tucked away inside this cool envelope-style clutch packaging.
Meet Kristin Walcott: SVP for KvD Beauty! Seriously. People are gonna go crazy for this "love letter/envelope clutch" vault!!😱😱😱 #KVDfamily [2]
Now we know: it's the Everlasting Obsession Clutch! Housed within are 13 full-size tubes of Kat's bestselling Everlasting Liquid Lipsticks [3] ($20). Even better, two of the shades are completely new (Devils, a vivid fiery orange, and Lovecraft, a pastel lilac).
LOOK WHAT WE HAVE HERE! 😱 You asked for it, you got it! 💜 The Everlasting Obsession clutch {$240} will be available at Sephora.com on September 20th! Inside this 13.5 inch Everlasting Clutch, you'll find: •13 FULL SIZE all time favorite shades •TWO NEW FULL SIZE shades! 😱 {Devils and Lovecraft} This will only be available online {and yes, it's limited edition!} Tag a lipstick addict! 💄😱 #katvondbeauty #everlastingliquidlipstick #vegan #crueltyfreebeauty #markyourcalendars #sephora [4]
In the past, Kat has revealed products long in advance of their launch date, but luckily, we won't have to wait long to snap up the Everlasting Obsession Clutch. The blockbuster $240 set will be available exclusively at Sephora.com on Sept. 20. Chances are high that this collection will sell out quickly, so if you want it, be sure to check Sephora's website religiously in the coming weeks!