Last year, Kat Von D released a limited-edition shade [1] of Everlasting Liquid Lipstick in a warm brick red to benefit Project Chips [2], and after a long year, the shade is back! Project Chimps is a nonprofit organization that rescues chimpanzees from being used in private biomedical research and helps them retire to a sanctuary.
Twenty percent of each sale will benefit the charity and help these chimps who were formerly used for animal testing. Wearing red matte lipstick has never been so charitable! The shade was inspired by the color of a chimpanzee and is available now on katvondbeauty.com [3] exclusively. But just like any of Kat Von D's products, the Everlasting Liquid Lipstick in Project Chimps ($20) will sell out fast, so what are you waiting for?!
Introducing my new favourite shade of Everlasting Liquid Lipstick: #ProjectChimps 🐵❤️ This special shade will be launching August 23. In an effort to promote #crueltyfree beauty and raise awareness, proceeds will benefit @ProjectChimps - a chimp sanctuary dedicated to rescuing and rehabilitating chimps from testing labs. I've been spending time out in Georgia volunteering at @ProjectChimps getting the sanctuary ready for the 300 chimps who are about to be able to experience a life of freedom after decades of testing. I'm excited for everyone to wear this shade and celebrate compassion with me! [yes, this formula is #vegan and #crueltyfree. Yes, this will be limited edition.] ❤️ [4]