Animal-lover Kat Von D recently made headlines when she announced that she would be making her beauty brand entirely vegan The makeup mogul ascribes to an ethically vegan lifestyle, which means in addition to her meals, her clothing, accessories, and other aspects of her day-to-day are also free of animal byproducts. Now Kat and her makeup brand are giving back to animals in another way: a lipstick she created for charity.
Twenty percent of the proceeds from the new Project Chimps Everlasting Liquid Lipstick ($20) will go to Project Chimps, a nonprofit organization focused on providing care and sanctuary to hundreds of retired research chimpanzees. This includes primates who were formerly used in animal testing.
Sadly, the rusty red shade is limited edition. The flattering hue is powerfully pigmented and dries to a longwear matte finish, so you'll get a lot of use out of each tube. You also can't beat the feeling of doing something good while looking gorgeous! Snag thew new product when it launches on Sephora.com on Tuesday, Aug. 23.