Katy Perry Is Launching New CoverGirl Makeup Inspired by Mermaids!
Katy Perry was one of the original mermaids of Hollywood, wearing a bevy of rainbow hair and beauty looks before they became the Instagram norm. She's bringing her enthusiasm for the mythical sea creatures into 2017 by creating a mermaid-inspired line with CoverGirl.
While Katy has been the face of CoverGirl for years, this is the second time she's teamed up with the brand to design products (the first happened last Summer). And POPSUGAR has an exclusive first reveal of the details for the new launches.
Expect four new eyeliners (two debuting this Spring, two launching in Summer), four lipsticks, and two shadow-and-highlighter duos, dropping in stores in April and online at covergirl.com in early March.
"In the next evolution of my Katy Kat line with CoverGirl, I was inspired by Spring's upcoming mermaid and pearlescent hues," Katy exclusively told POPSUGAR via email. "There are new fun and cheerful colors ranging from peachy Apricat to a Bluetiful lip, shimmery highlighters in rose and gold, and a pop of Whispurr white or Purmaid green to line your eyes. If you're more classic but still want some fun, I put glitter in the black liners. You'll make Ariel jealous, and look better than a shimmering Easter basket when you're done."
We also have intel that Katy will be rocking her new makeup for the Grammys red carpet tonight (stay tuned for more on that later!).
Keep reading to see images of the Limited Edition Katy Kat Pearl collection, as well as a behind-the-scenes image from the campaign.
Also, head to walgreens.com, where there will be a 48-hour flash sale while supplies last.