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It looks like the Kardashian-Jenner clan has a knack for sell-out-worthy beauty products. Much like Kylie Jenner's infamous lip kits flew off the shelves [3] within minutes of dropping, Kim Kardashian's KKW Beauty contour kits saw similar success.
The $48 Crème Contour and Highlight Kits [4] launched at 9 a.m. PST on kkwbeauty.com, as thousands of devoted makeup mavens anxiously hovered over their laptop keyboards. Kim live-tweeted the launch, noting as different shades sold out [5], and less than three hours after they first became available, she announced that every single one of the estimated 300,000 units were already snatched up.
All of the Contour & Highlight Kits have sold out!!!
— Kim Kardashian West (@KimKardashian) June 21, 2017 [6]
So how much did Kim make from these highly sought-after contour kits? Industry experts have predicted she earned a cool $14.4 million in sales, according to Women's Wear Daily [7]. All in a day's work, right? Keep your eyes peeled on the KKW Beauty Instagram for any updates on a potential restock!
SOLD OUT! Congrats to everyone who got their contour and highlight kits today! Stay tuned for news on the restock! [8]