so... the Holiday Collection launches today 🤩 [1]
Growing up, there was nothing more exciting than the sound of the ice cream man approaching your block, but now, our hard-earned money is spent more on makeup [2] and less on ice cream. In an effort to combine the excitement of the ice cream man and our love for Kylie Cosmetics [3], Kylie Jenner is reportedly going through the motions to sell her beloved products from a high-end truck.
According to TMZ, the 20-year-old entrepreneur has filed to trademark a Kylie Truck and a Kylie Jenner Truck [4] to make purchasing lip kits as easy as picking up lunch. Instead of fans refreshing the website incessantly before a new product drops, or waiting in line for her Topshop Holiday Lip Kits [5], fans will be able to get their favorite products just by stepping outside. Here's to hoping the makeup mobiles blast boyfriend Travis Scott's music [6] to let everyone know the Kylie Trucks have arrived!
On Dec. 7, Kylie shared [7] the exciting news on Instagram, announcing that the first location of the Kylie Truck [8] is at The Grove shopping mall in Los Angeles. Lucky shoppers will be able to get a first look at the new 30-shade concealer collection [9] and be able to sample them, which might even be better than ice cream!
welcome the @kylietruck to the @kyliecosmetics family! First stop .. @TheGroveLA TOMORROW. Be the first to try and purchase my concealers and sample them in person! Go shop some of your favorite products! And follow @kylietruck to stay updated ... 💕 [10]