POPSUGAR

The Real Reason Kylie and Her Lip Kit Team Redesigned Their Products' Boxes

May 24 2016 - 12:35pm

It's a truth universally acknowledged that Kylie Lip Kits [1] are really ridiculously popular. So popular, in fact, that they had become targets for beauty-savvy thieves, who apparently could tell from the unique packaging that prized Jenner products were inside.

So, according to the team at Seventeen [2], the powers that be at Lip Kit HQ decided to redo the packaging to prevent any more brazen stoop swipes — and to protect shoppers.

Gone is the paint-drip detail from the exterior of the box. Now, Lip Kit parcels just feature a discreet black exterior, with a drip detail inside. The box might be a lot less visually interesting now, but what matters – of course — is getting the precious lip goodies inside (which is definitely possible if you plan on shopping when kits are restocked [3] this week). Read on to take a peek at the new box.

The Old Boxes

See the tell-tale drip detail on the side?

New Boxes

Now the boxes are plain-old black.


Source URL
https://www.popsugar.com/beauty/Kylie-Lip-Kit-Boxes-Redesigned-Prevent-Theft-41427907