@kyliecosmetics [1] @KylieJenner [2] new swatch is true to its name. hope you enjoy. RT pic.twitter.com/Wd2BVqZGCr [3]

— ashley elizabeth (@Ashsardella8) September 9, 2016 [4]

Kylie and her famous Lip Kits are often buzzy on social media, but this time, it's for a totally different reason. Twitter user @Ashsardella8 [5]'s above tweet has been re-tweeted thousands of times after Kylie Jenner herself shared it. "New swatch is true to its name," she said. The picture shows someone holding up the recently-launched Love Bite shade [6] next to a particularly aggressive hickey. As you can see, the color-matching is flawless, proving Kylie's dedication to her craft.

@Ashsardella8 was quick to point out to her multitude of new followers that the bruise was not hers, but gave Kylie a shoutout for making "her entire day." If you're interested in snapping up the rich plum-brown Love Bite, you can still shop it here on the Kylie Cosmetics website [7]. We recommend you act fast though. The hue's new celebrity status may make it sell out.