After sampling several primers for our Prime Time series, I had become used to that slightly gel-like, greasy-feeling-at-first, somewhat off-putting texture that many of them have. Not so with L'Oréal's Studio Secrets Professional Secret Magic Perfecting Base ($13), which feels similar to a creamy balm.
The pink base fades into a colorless finish after application. While it doesn't look like much product is contained within the pot, it's so thick that a little goes a long way. You can definitely overapply, resulting in a weighty finish, so be sure to first rub just a small amount of primer on the tips of the fingers to warm it up pre-application. To see the rest of the review, just keep reading.
While it does seem to take just a tad bit longer to "settle" into the skin, once dry, it has a silky, luxurious feel, rivaling higher end primers that cost about three times as much. Thanks to its creaminess, it could also be used alone as a lightweight moisturizer with the added bonus of its ability to subtly mask imperfections. So, if you're looking for a primer that still has a matte finish, but doesn't have that gel texture or overly-emollient feel, L'Oréal's Magic Perfecting Base is just that — magic.