Skip Nav
Beauty News
Exclusive: Morphe Is Coming to Ulta — and There's a Brand-New Palette!
Makeup
Makeup Artists Share Their Favorite Everything-Proof Primers
Victoria Beckham
Victoria Beckham's In-Flight Beauty Routine Is Easier Than You Would Expect
Makeup Remover
We Put 3 Hard-to-Remove Going-Out Looks to the Makeup Remover Test

Lady Gaga's Fame Perfume Ad

Lady Gaga's Perfume Campaign Is Typically Risqué

Little by little, Lady Gaga is revealing more about her new perfume — and revealing more of herself in the process. This afternoon, Gaga tweeted a preview of the campaign for Fame:

i won't lie I'm a bit nervous. its been a while since i've shared some work with you. But i'm so proud of Steven+I, we really did not sleep!

Shot by Steven Klein, who directed Gaga's "Alejandro" video in 2010, the ad leans darker than many fragrance campaigns. It's a fitting move for Fame, whose juice is black in the bottle but turns clear when sprayed. And for Lady Gaga, it's just a teaser for the bigger campaign to come.

Lady Gaga's Tribute to Sonja Durham on Her Birthday
Beyonce Sends Gifts to Lady Gaga After Hospitalization
How Did Lady Gaga Hurt Her Hip?
Lady Gaga Super Bowl Halftime Show Performance Video
From Our Partners
Latest Beauty
All the Latest From Ryan Reynolds