Skip Nav
DIY Beauty
The Simple 4-Step Trick to Make Your Lipstick Last No Matter What
Beauty Tips
7 Mistakes You're Likely Making When Concealing Your Under-Eye Area
DIY Beauty
How to Get Victoria's Secret Bombshell Waves IRL
Sally Hansen
Anyone Can DIY These 5 Nail Art Looks — and They Dry in 60 Seconds

Lady Gaga's Fame Perfume Ad

Lady Gaga's Perfume Campaign Is Typically Risqué

Little by little, Lady Gaga is revealing more about her new perfume — and revealing more of herself in the process. This afternoon, Gaga tweeted a preview of the campaign for Fame:

i won't lie I'm a bit nervous. its been a while since i've shared some work with you. But i'm so proud of Steven+I, we really did not sleep!

Shot by Steven Klein, who directed Gaga's "Alejandro" video in 2010, the ad leans darker than many fragrance campaigns. It's a fitting move for Fame, whose juice is black in the bottle but turns clear when sprayed. And for Lady Gaga, it's just a teaser for the bigger campaign to come.

Who Is Christian Carino?
Christian Carino's Age
Who Has Lady Gaga Dated?
Lady Gaga and Madonna's Feud
From Our Partners
Latest Beauty
All the Latest From Ryan Reynolds