You know how we're always told not to pump our mascara wands, else we're just shoving bacteria right into the tube? Well, Jennifer Paulson Lee, a Broadway choreographer and performer, has come up with a clever way to keep mascara applications a bit more sanitary with LashControl mascara ($20).
Lee noticed that many makeup artists in her field were first wiping mascara off on a tissue before application to get the perfect amount of product. So she invented LashControl, which, with a built-in rubberized "sleeve," allows you to internally pinch away excess product before it even comes out of the tube. Clever, no? Available in: Pink Squeeze for lengthening; Purple Squeeze for volumizing; and Clear Squeeze, to be used as a topcoat or for grooming the brows.