Le Labo has a devoted following of fragrance fanatics, including some high-profile names. "Karl Lagerfeld is buying a lot at Colette in Paris," Penot said. "He buys all his gifts from there, [like] Neroli 36. The Sexiest Man on Earth [Ryan Reynolds] buys Patchouli sometimes." He went on to add that Jennifer Lopez buys by the carton.
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