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Lime Crime M$LF Set | Mother's Day 2017

Lime Crime's New Mother's Day Collection Will Make You a Total MILF

Just in time for Mother's Day, Lime Crime is releasing a limited-edition collection of their iconic Velvetine Liquid Lipsticks perfect for the edgy, makeup-loving mom in your life. The bundle, called M$LF ($56) stands for "Mother's I'd Like to Follow", and comes in a pink cigarette box-like package adorned with the brand's classic roses and unicorns and includes a warning: May Cause Increased Confidence.

The four new long-lasting shades are all matte neutrals designed to flatter any skin tone. While the M$LF shade is a rose nude shade, Cougar is a unique gray taupe, Low Cut is described as a terracotta and Stacy's Mom is a plum mauve. Lime Crime CEO Doe Deere explained that she was inspired by her own customers to design this set.

"Many of our Instagram fans are young moms," she said in a press release. "I admire these women because they manage to be dedicated mothers and still slay their makeup! This collection celebrates all women and empowers them to be their most confident, badass selves. These are the moms I'd like to follow!"

The ultra-cute set is sure to sell out fast, but you can go to Lime Crime's website and sign up to be notified as soon as they go on sale.

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